“Be guardians of your prayers, and of the midmost prayer, and stand up with devotion to Allaah. And if you go in fear, then (pray) standing or on horseback. And when you are again in safety, remember Allaah, as He has taught you that which you knew not.” [Quran 2: 238-239]
The Prophet[SAW], said: “The first act that the slave will be held accountable for on the Day of Judgment will be the Prayer. If it is good, then the rest of his deeds will be good. And if it is bad, then the rest of his deeds will be bad.” [At-Tabaraani]
A talented group of individuals in Saudi Arabia have made a series of short clips, or advertisements, that seek to encourage and remind people about the importance of Salaah, the five daily obligatory prayers. They feature on the well-known MBC channels, the Aqim Salatak campaign is looking to target the 16-24 year old age group.
The commercials are very professional with a great message. More than often it is said that Muslims need to get into the area of ‘Media’ and use it for good. It seems this is exactly that. Aside from having good intentions to bring people back to Prayer, the producers also have the right work ethic, putting in their all, using market research and techniques used to develop ad’s for any other product, so it’s not just a half hearted effort.
“Back in 1999 we thought to ourselves that we have the ability to promote products. So why shouldn’t we try to help people,” said one of the founders, who requested anonymity saying the group is seeking reward from God and does not want publicity.”
Some have argued that the ad’s appeal to ones fears of death, beleiving that we should pray and do good due to faith and love of God, not fear. However, the truth is that along with His Mercy and Love, Allah(swt) also reminds us of the shocking reality of the Day of Judgement where there will be loosers and winners, there are verses of reward and also punishment, there are hadith about Paradise and also Hell. Both reward and punishment are an important part of the message, so reminding people about the thing that every human shall experience is something needed. Truly sometimes, nothing shakes and wakes our stubborn souls more than the stark reality and fear of death and what will proceed, depending on how we live.
The focus of the ad’s are two characters, Bader and Nawaf, two young guys enjoying themselves, who are involved in an accident with a nice Dodge Charger and good old GMC Suburban (two vehicles Saudi’s seem to love). However the choices the two made in life cause their endings to be very different.
Nawaf
Bader
“Some faces, that Day, will glow (in brightness and beauty) looking towards their Lord.”[Quran:75:22 The Resurrection]
A great job with the video’s and may they continue to bring reminders like this, keeping up the good work that will benefit the makers eternally insha Allah.


